About Indie Financials

I’m Ellie — a Chartered Certified Accountant based in the Shropshire Hills, and the founder of Indie Financials.

I help small businesses, freelancers, and landlords take the stress out of tax and bookkeeping. No jargon. No judgement. Just clear, friendly support to help you stay organised and feel confident about your finances.

Whether you’re just starting out or have years of experience under your belt, I’ll help you keep your accounts in good shape — simply and painlessly.

Why “Indie”?

Indie is our golden retriever — loyal, clever, and always ready for an adventure.

She’s also the inspiration behind the name. Like her, we like to keep things friendly, grounded, and dependable.

And, of course, I love working with independent people — creatives, consultants, landlords, makers, and small business owners doing their own thing.

What You Can Expect

• Clear advice and communication — no jargon or surprises

• A calm, straight-talking approach

• Transparent pricing from the start

• Friendly, flexible support tailored to your business

A Bit About Me

• ACCA-qualified accountant with over 20 years of experience

• Specialist in cloud-based systems, especially Xero

• Based in Church Stretton, working with clients all over the UK

• Passionate about making business finances feel manageable, not stressful

I know how overwhelming accounts can feel — especially when you’re juggling everything else. My job is to take that off your plate, so you can get on with doing what you’re great at.

Ready to make life easier?

Let’s have a quick, friendly chat about how I can help.